Networking has a bad reputation. People think it's sleazy, transactional, or just for extroverts. But that's not what real networking is. Real networking is about building genuine professional relationships that serve you throughout your career, not just during job searches.
If you're new to networking or feel uncomfortable with it, this guide will show you how to build your network the right way.
What Networking Really Is
Networking isn't about collecting business cards or adding random people on LinkedIn. It's about:
- Building genuine relationships with people in your industry
- Helping others succeed, not just asking for help
- Creating a community of professionals who support each other
- Learning from people who've been where you want to go
Start with Your Existing Network
You probably already have a network. You just don't realize it. Think about:
- Former colleagues and classmates
- People you've worked with on projects
- Friends of friends in your industry
- People you've met at events or conferences
Start by reconnecting with these people. Don't ask for anything. Just catch up, congratulate them on achievements, and rebuild the relationship.
The Golden Rule: Give Before You Ask
The best networkers give value before asking for anything. Share interesting articles, make introductions, offer help with their projects. When you consistently provide value, people want to help you in return.
Where to Network
- LinkedIn: Engage with content, join relevant groups, share insights
- Industry events: Conferences, meetups, workshops
- Online communities: Slack groups, Discord servers, forums
- Alumni networks: Your college or university alumni groups
How to Maintain Relationships
Networking isn't a one-time thing. Check in periodically, congratulate them on achievements, share relevant content. Build relationships that last beyond a single job search.
💡 Remember: Networking is a long game. Focus on building genuine relationships, not just collecting contacts.
🚀 Ready to leverage your network? Get your warm intro report and see who in your network can help.