Most people use LinkedIn wrong. They send generic connection requests, spam their network with self-promotional posts, and wonder why they're not getting results. But the professionals who actually build meaningful relationships on LinkedIn follow a different playbook.
Here are 5 proven strategies that actually work:
1. Personalize Every Connection Request
The default "I'd like to add you to my professional network" message is a waste. Always customize your connection request with a brief, specific reason for connecting.
Bad: "I'd like to add you to my professional network."
Good: "Hi Sarah, I saw your post about product management at fintech startups and found it really insightful.
I'm also a PM in the space. Would love to connect!"
2. Engage Before You Ask
Don't connect and immediately ask for something. Engage with their content first. Like, comment thoughtfully, and share their posts. Build rapport before making any requests.
3. Use LinkedIn's Advanced Search Strategically
Don't just search for job titles. Use filters for:
- Company size and industry
- Location (or remote)
- Mutual connections
- Recent activity
This helps you find the right people to connect with, not just anyone with a similar title.
4. Share Value, Not Just Your Resume
Post content that helps others. Share insights, ask thoughtful questions, comment on industry trends. When you consistently provide value, people want to connect with you.
5. Nurture Relationships Over Time
Networking isn't transactional. Check in periodically, congratulate them on achievements, share relevant articles. Build genuine relationships that last beyond a single job search.
💡 Remember: LinkedIn is about building relationships, not collecting connections. Quality over quantity always wins.
🚀 Ready to leverage your LinkedIn network? Get your warm intro report and start connecting strategically.